The Empowering Consumers for the Green Transition Directive — Directive (EU) 2024/825 — tightens the rules on environmental marketing across the EU; national measures apply from 27 September 2026. The rules prohibit certain generic environmental claims (such as “eco-friendly”, “climate neutral”, or “green”) unless recognised excellent environmental performance can be demonstrated, and separately restrict certain offset-based climate claims. Other claims may need contextual review based on their wording, presentation, evidence, and applicable national law — which varies by country. GreenClaims helps you find and review at-risk claims in your catalog before then.

Yes. Detection covers English, German, French, Spanish, Italian and Dutch on every plan - “klimaneutral”, “écologique”, or “duurzaam” are flagged just like “climate neutral”. On Pro and above, GreenClaims also scans the translated versions of your products and pages (e.g. from Translate & Adapt), so the content EU customers actually read is covered too.

No. GreenClaims holds only read-only scopes (read_products, read_content, read_locales, read_translations) and never writes to your store. It shows you flagged claims and drafts lower-risk alternatives; you decide what to change - in Shopify directly, or in bulk with BulkSheet.

GreenClaims scans your product and content text via read-only scopes (read_products, read_content, read_locales, read_translations). Those scopes technically also expose some store-owner and author metadata Shopify attaches to that content (e.g. a blog article's author) - GreenClaims does not use or store those fields; it reads only the marketing text and stores only the flagged claims and the evidence you attach. It never accesses your customers, orders, or payment data.

Yes. When a claim needs judging in context, the relevant product text is sent to Anthropic (Claude API) to decide whether it may present a risk and to draft a lower-risk alternative. Processing happens on Anthropic's API; only product/content text is sent - never customer, order, or payment data. Anthropic does not use API inputs or outputs to train its models by default. Under Anthropic's standard API terms, inputs and outputs may be retained for up to 30 days, unless a zero-data-retention arrangement applies. See our Privacy Policy for details.

Free forever for manual scans, issue review, AI-drafted lower-risk alternatives, and a basic claims registry. Pro ($19/mo) adds continuous monitoring, scheduled re-scans, email alerts, and tamper-evident audit snapshots. Plus ($49/mo) adds automatic snapshots on every scheduled scan and weekly evidence-expiry alerts. Paid plans include a 7-day free trial on first upgrade. See the pricing page for details.

No. GreenClaims runs no third-party web analytics, no session recording, and no advertising trackers against your store data. The only external processors are Anthropic (for claim adjudication) and Amazon SES (for the alert emails you opt into). See our Privacy Policy.

No. GreenClaims runs inside your Shopify admin with no theme edits and no code. If you can install an app, you can use it.

No. GreenClaims provides automated screening and drafting assistance. It does not provide legal advice or guarantee compliance with EU or national law. National implementation of the directive may differ by EU country, so requirements can vary. For legal certainty, consult qualified counsel.