The new rules apply from 27 September 2026

Find risky environmental claims before the EU EmpCo deadline.

Scan your store for environmental claims that may present risk, get lower-risk alternatives, and keep evidence on file - read-only, inside your Shopify admin.

Free to install · Read-only access to products & content · No credit card

Features

Everything you need to prepare — and keep monitoring

GreenClaims turns a vague, high-stakes regulation into a concrete checklist: what may need review, why it was flagged, and what evidence you recorded.

EmpCo-aware claim scanner

A two-pass detector pairs a deterministic dictionary of restricted terms with AI adjudication in context - so wording like “eco-friendly”, “climate neutral”, or “completely biodegradable” is flagged only when it may present elevated risk in context, not every time it appears.

Detection in six languages

The dictionary covers English, German, French, Spanish, Italian and Dutch - “klimaneutral”, “écologique”, and “duurzaam” are caught just like their English counterparts, on every plan. Pro also scans the translated versions of your listings that EU customers actually read.

AI-drafted lower-risk alternatives

Every flagged claim comes with a suggested lower-risk alternative that keeps your marketing intent while addressing EmpCo substantiation expectations. Copy it into Shopify yourself - GreenClaims never writes to your store.

Evidence-backed claims registry

Track every environmental claim across your catalog in one registry, attach substantiation and evidence to the ones you can prove, and see at a glance what is still unsupported.

Tamper-evident audit snapshots

Freeze hashed, timestamped records of your scan results and supporting evidence for due-diligence files and regulator questions. Available on Pro and Plus.

Continuous monitoring

Re-scan a product automatically whenever it changes, so an edit can't quietly reintroduce a risky claim after you've cleaned it up. Available on Pro and Plus.

Scheduled scans & email alerts

Daily or weekly full re-scans plus an email the moment a new high-severity claim appears - so new high-risk flags are surfaced automatically without you remembering to check. Available on Pro and Plus.

Automated monitoring records

Plus automatically freezes an audit snapshot on every scheduled scan and emails you weekly when a claim's evidence is about to expire - a hands-off, automated record of scans and evidence-expiry alerts. Available on Plus.

Read-only and private by design

GreenClaims requests only read-only scopes (read_content, read_products, read_locales, read_translations). It never accesses your customers, orders, or payments, never writes to your store, and runs no third-party web analytics or session recording.

Runs inside Shopify admin

No storefront changes, no theme edits, no code. Install in under a minute and work entirely from the embedded admin app.

How it works

From first scan to documented compliance preparation

Install & scan

Connect your store in under a minute. GreenClaims scans your product copy and content for environmental claims that may present risk under Directive (EU) 2024/825.

Review & fix

Work through flagged issues with AI-drafted lower-risk alternatives, and attach evidence to the claims you can substantiate in the registry.

Monitor for new risks

Turn on continuous monitoring and scheduled scans so new risky claims are caught automatically - before the deadline and beyond.

Pricing

Start free. Automate when you're ready.

Manual scans and AI-drafted lower-risk alternatives are free forever. Upgrade to automate monitoring and keep your monitoring records current.

Most popular
Pro
$19per month
7-day free trial

Monitor for new risks automatically

Plus
$49per month
7-day free trial

Automated monitoring records

FAQ

Answers before you install

What is the EU EmpCo directive?

The Empowering Consumers for the Green Transition Directive — Directive (EU) 2024/825 — tightens the rules on environmental marketing across the EU; national measures apply from 27 September 2026. The rules prohibit certain generic environmental claims (such as “eco-friendly”, “climate neutral”, or “green”) unless recognised excellent environmental performance can be demonstrated, and separately restrict certain offset-based climate claims. Other claims may need contextual review based on their wording, presentation, evidence, and applicable national law — which varies by country. GreenClaims helps you find and review at-risk claims in your catalog before then.

Does it work if my store isn't in English?

Yes. Detection covers English, German, French, Spanish, Italian and Dutch on every plan - “klimaneutral”, “écologique”, or “duurzaam” are flagged just like “climate neutral”. On Pro and above, GreenClaims also scans the translated versions of your products and pages (e.g. from Translate & Adapt), so the content EU customers actually read is covered too.

Does GreenClaims change my products?

No. GreenClaims holds only read-only scopes (read_products, read_content, read_locales, read_translations) and never writes to your store. It shows you flagged claims and drafts lower-risk alternatives; you decide what to change - in Shopify directly, or in bulk with BulkSheet.

What data does GreenClaims access?

GreenClaims scans your product and content text via read-only scopes (read_products, read_content, read_locales, read_translations). Those scopes technically also expose some store-owner and author metadata Shopify attaches to that content (e.g. a blog article's author) - GreenClaims does not use or store those fields; it reads only the marketing text and stores only the flagged claims and the evidence you attach. It never accesses your customers, orders, or payment data.

Does it use AI, and where does my text go?

Yes. When a claim needs judging in context, the relevant product text is sent to Anthropic (Claude API) to decide whether it may present a risk and to draft a lower-risk alternative. Processing happens on Anthropic's API; only product/content text is sent - never customer, order, or payment data. Anthropic does not use API inputs or outputs to train its models by default. Under Anthropic's standard API terms, inputs and outputs may be retained for up to 30 days, unless a zero-data-retention arrangement applies. See our Privacy Policy for details.

How much does it cost?

Free forever for manual scans, issue review, AI-drafted lower-risk alternatives, and a basic claims registry. Pro ($19/mo) adds continuous monitoring, scheduled re-scans, email alerts, and tamper-evident audit snapshots. Plus ($49/mo) adds automatic snapshots on every scheduled scan and weekly evidence-expiry alerts. Paid plans include a 7-day free trial on first upgrade. See the pricing page for details.

Is my store tracked?

No. GreenClaims runs no third-party web analytics, no session recording, and no advertising trackers against your store data. The only external processors are Anthropic (for claim adjudication) and Amazon SES (for the alert emails you opt into). See our Privacy Policy.

Do I need a developer?

No. GreenClaims runs inside your Shopify admin with no theme edits and no code. If you can install an app, you can use it.

Is GreenClaims legal advice?

No. GreenClaims provides automated screening and drafting assistance. It does not provide legal advice or guarantee compliance with EU or national law. National implementation of the directive may differ by EU country, so requirements can vary. For legal certainty, consult qualified counsel.

Get ahead of the EmpCo deadline.

The new rules apply from 27 September 2026. Install GreenClaims and see which claims may need review - free, in a couple of minutes.

Install GreenClaims